Date Smart
A free course for women 18 and over, with Brent Cartright
Module 3 · Where to meet, and apps used well · Lecture 5

Not only apps: where couples actually meet

How American couples met in nineteen ninety-five and twenty seventeen, why so many relationships start as friendships, why looks matter less the longer people know each other, and why a weekly group is worth a month of swiping.

All lectures Take the quiz

Test yourself

1. Among American couples who got together in twenty seventeen, roughly how many met online?
About thirty-nine percent met online and about twenty percent through friends. In nineteen ninety-five it was two and thirty-three.
2. Why should you hold the Rosenfeld numbers with some care?
It's strong American data, but it's aging, couples can count twice, and Canada has no equivalent.
3. In couples who knew each other a long time before dating, what happened to looks-matching?
The longer people know you, the less a first glance decides.
4. How strong is the classic study on simply showing up to the same lecture?
Women who attended more often were rated more familiar and more attractive. It fits a wider pattern, but it's a single study.
5. What is this lecture's rule in one breath?
Apps are one door. Weekly places let people see who you are over time.
Transcript

Mei is twenty-six, a civil engineer in Vancouver. She has two tabs open. One is a dating app she's paid for through next month. The other is a climbing gym with a beginner night every Wednesday. She's tired, the gym costs money, and she doesn't know anyone there. The app is right here on the couch.

So here's the question. Where do couples actually meet now? Is the app the main door, or just the loudest one?

The best data comes from the United States, from the sociologist Michael Rosenfeld and his colleagues. Among American heterosexual couples who got together in twenty seventeen, about thirty-nine percent met online, and about twenty percent through friends. Back in nineteen ninety-five, it was two percent online and thirty-three through friends. So online really is the biggest single door now.

Two honest notes. Those couples met almost a decade ago, and a couple can count in more than one category. There's no Canadian study like it. But flip the number around. About six in ten of those couples didn't meet online. Friends, work, school, bars, neighbours and groups still add up.

And many relationships start as something else. In a twenty twenty-three American survey by the Survey Center on American Life, about half of young women in relationships said they were friends with their partner before they dated. It's one survey, but that's a big share. Plenty of love stories begin with, oh, him? He's just a friend.

There's a reason that route works. In a study of a hundred and sixty-seven couples, partners who dated soon after meeting were closely matched on looks. Couples who'd known each other a long time, or were friends first, were much less matched. The longer people know you, the less a first glance decides.

Just showing up helps too. In a classic study, women who simply attended a university lecture more often, without talking to anyone, were later rated as more familiar and more attractive. It's one older study, so hold it loosely. And if chatting feels awkward, in experiments by Epley and Schroeder, commuters who talked to a stranger enjoyed the ride more than they expected. So did the people they talked to.

Now, his side. At the climbing gym, a man might notice Mei and say nothing for weeks. A lot of men hold back for fear of rejection. In a twenty nineteen Pew survey, single men who weren't looking were twice as likely as women to say one reason was feeling nobody would be interested. The men's version of this course tells them to talk only where talking is normal, and always leave an easy way out.

Let's change one fact. Mei closes the app for a month and spends Wednesdays at the gym instead. By week four, she knows the staff and three regulars. None of them may be the one. But one invites her to a birthday party, where she meets his roommate. That's how the other six in ten couples meet. Slowly, through people.

The trap to avoid is letting the app become the only door because it's the one on your couch. It's convenient, and it's designed to keep you swiping. The other doors take a little effort, but they let people see who you are over time.

Here's the rule, in one breath. Use apps if you like, but keep at least one weekly place in your life where people get to know you slowly.

This week, pick one thing that meets every week, a class, a club, a team or a volunteer shift, and go once, with a friend if you like. Next time, too many profiles, and what endless swiping does to your judgement.

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